Saddlehorn

This upscale/rustic development was created to offer a lifestyle experience that feels like the middle of nowhere. Nearby national parks, Rocky Mountain vacation destinations, and shopping complete it as a very vibrant lifestyle hub.

Nestled in the mountains near Flathead Lake just outside of Bigfork, Montana, Saddlehorn captures unparalleled views and forested privacy, all served up with Old West charm to those aspiring for a true legacy property.

Early in the development lifecycle, amenities and lots were still unreleased and unrealized. The challenge was to create multi-faceted visual sales materials that presented the potential property customers with a graphical style echoing the vintage, Old West vibe.

ROLES:
Design Production Illustration Photo-Editing

Buildable Area Detail

Page detail from the Saddlehorn Architectural Design Guide.

Design Guidebook

Created a vintage notebook Design Guide to complement the overall vibe of Saddlehorn.

Guide Section Labels

Each Design Guide had a vintage “break seal” to create an “exclusive document” effect for each guide recipient.

Development Map

I lllustrated this vintage “Explorer Map” on faux parchment to leverage the rustic brand offered by Saddlehorn properties.

Settlement Blueprint

A 20″x 30″ architectural drafting packet with an anthropoligical spin to present one of Saddlehorn’s largest multi-home legacy encampment concepts.